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Sound Social Media Strategies: What does it really boil down to.
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The ultimate outcome of most social media marketing strategies is none other than “customer engagement”. More aggressive strategies do spare room for actual conversions (i.e. sales), but the overarching game here, at the bottom of the pyramid, is purely increasing our brand equity and building trust. Sure, the kind of business we’re in, definitely decides where we need to turn, in other words where...

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Johnstone Supply Dealer Conference Keynote Speaker
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  Johnstone Supply Dealer Conference Keynote Speaker CI Web Group is excited to have our CEO, Jennifer Bagley as the keynote speaker for the Johnstone Supply Dealer Conference of New Orleans this Thursday. Topic: How to Leverage Technology to Convert Time to Cash Leveraging technology to improve operations and increase sales should be top priorty for HVAC dealers. Join us for a powerful presentation...

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The HVAC Web Design Experts
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A traditional business such as HVAC contracting is not something you would ordinarily associate with online marketing. Yet the time-honored methods by which customers found companies to do this sort of work have largely become obsolete. Just like any other business, HVAC contractors need the services of a web expert to help push their identity to the top of the search engine rankings, yet...

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Google’s Eight Deadly Sins for Web Designers
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Google’s Eight Deadly Sins for Web Designers In an effort to give the highest quality search engine results for internet queries, Google constantly crawls every web site to check it for integrity compliance. Google is an ever evolving system and because of this what works one week to trick Google may not work (Probably won’t) in the next few weeks. The best policy for...

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Content is King
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Content is King

Oct 6, 2015 by

Content is King   If you want a successful, productive, lucrative business then it must constantly be evolving into a business that will be effective at the next level. This means that first, you must assess where you are today and where you want to be next year, in five years, and for the next generation. This will require change and pulling the business...

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