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Sound Social Media Strategies: What does it really boil down to.
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The ultimate outcome of most social media marketing strategies is none other than “customer engagement”. More aggressive strategies do spare room for actual conversions (i.e. sales), but the overarching game here, at the bottom of the pyramid, is purely increasing our brand equity and building trust. Sure, the kind of business we’re in, definitely decides where we need to turn, in other words where...

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7 Digital Marketing Trends for Social Media
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7 Digital Marketing Trends for Social Media With the organic online marketing ecosystem growing, it’s no surprise that Google is relying more on social media signals to inform its search engine rankings. For many teams, the duties of people who works on SEO and those who work on social media are separate; however, this is all about to change. The two may still officially belong to...

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