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Archive for the ‘SEO Tips and Tools’ Category

SEO CHANGES From Google: 40 changes for February

Each individual change is subtle and important, and over time they add up to a radically improved search engine. Here’s the list for February: More coverage for related searches. [launch codename “Fuzhou”] This launch brings in a new data source to help generate the “Searches related to” section, increasing coverage significantly so the feature will appear… Read More

 

Website Grader Retired and Replaced by Marketing Grader

I get a lot of questions about why the famous Website Grader was retired and replaced by the more difficult Marketing Grader and wanted to take some time to help clarify the importance of this evolution. Why did they replace Website Grader? No different than a car manufacture continuing to upgrade and evolve their technology… Read More

 

Cheaper and Faster Business Blogging Tactics!

Everyone understands the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it’s really hard to find enough time to do so on a regular basis. Over the years, we’ve had to figure out some creative ways to keep our blog fed with content even on days… Read More

 

Website Conversion Optimization Drives Design

Most businesses don’t understand that website design and website search engine optimization (SEO) is totally different than website conversion optimization. Search engine optimization is designed to speak to google to generate traffic. Website conversion optimization typically happens after you have been live for a quarter and have at least 90 days of analytics. This data… Read More

 

Ten recent algorithm changes from Google

Google changes the search algorithm changes on a daily basis. – OUCH! I know it’s a such a busy time for all of us, yet I’ve always found it to be an equally irresistible time (especially the week between Christmas and New Years) to dream, think and strategize about the upcoming year! Now is a… Read More

 

Google’s Algorithm Changes Daily – What you must know about SEO!

Alright…. So, Happy Holidays from Google! I have been debating on how I wanted to approach this… Google’s giving website owners a run for their money. With Trillions of web pages and an expectation of serving up the most quality, content rich and trustworthy web pages to Googlers – Google must keep changing the game…. Read More

 

Website Grader Upgraded to Marketing Grader – The Game Has Changed

HubSpot Launches Free Marketing Grader Tool to Replace Website Grader Throughout any major migration or software upgrade, there will be kinks in the process. Some people may notice declines in their site grades as all of the changes needed to meet google webmaster requirements and changes necessary for the new Marketing Grader tool are necessary…. Read More

 

How to use Google News to increase SEO and generate business!

Google News helps you leverage the buzz around fresh news stories and instantly follow up with recent events. Generate Content Ideas Google News provides you with a great platform to find news relevant to your industry and generate content ideas from the results you see. Take advantage of a story’s timeliness and piggyback on its newsworthiness.For instance, in the query below,… Read More

 

Setting up and managing your Google Adwords Campaigns

Google AdWords is a provider of Pay-Per-Click (PPC) ads. It allows businesses to create ads and target specific keywords. As people search for these keywords, the paid ads appear in Google paid search results. Does that sound confusing? Let’s break it down. For example, let’s do a search for a dentist in Cambridge, MA. As you can see in… Read More

 

Inbound Marketing and Google Tools

Although Google serves as the go-to search engine for many Internet users, there still seems to be a large unawareness for its other tools. Here at CI Web Group, we feel it’s important to discuss Google’s various tools as they fit in nicely within the type of marketing we and our customers practice: inbound marketing…. Read More