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Agenda2

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  • CONFERENCE LINE: If you get disconnected, please hang up and dial back into the conference line: 641-715-3200 Code 591320#
  • Please mute your phones by pressing *6 on your phones.
  • Text too small – No problem… click the large A in the top right corner of this page.
  • www.ciworkshops.com Meetup (event management system) – Simply set up a forward or a rule to have all Meetup EMails go into a single folder – you can also change your notification settings to say one daily or weekly digest through meetup.
  • We will not be having a webinar today, however we ask that you follow along on your computer.
  • Introduction to Jennifer Bagley and CI Web Group

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  • Reminder of timing of information – everyones situation is different and the information may be applicable during different phases of your business, differently depending on resources, technical skills and investment options.
  • We have multiple calls – please continue to tune in and share it with your networks.
  • We have multiple calls – please continue to tune in and share it with your networks. NETWORKING ON THE BOAT!!!!!! www.ciwebgroup.com/boat
  • Major Google Search Changes this past weekend that took the internet by storm!!!!  Click to see one example: JCPenney in the New Your Times
    • Original Content
    • Relevant Backlinks through Contextual Articles and Press Releases
    • Keeping the contextual links on your website down to 1 per key phrase and 6 – 10 per web page
  • Here is a sample of the webmaster communications occurring right now. http://www.google.com/support/forum/p/Webmasters/thread?tid=36cf6a36c3ced8bf&hl=en
  • Following these guidelines will help Google find, index, and rank your site. http://www.google.com/support/webmasters/bin/answer.py?answer=35769
  • Goals: Increase Traffic (The Lotto: the more tickets you purchase the better your chance to win), Generate Loyal Followers, Convert to Clients
  • Pages: There is a direct impact from pages to traffic
  • Where are you, what have you searched for in the past – Google is working to deliver results based on where you are located and your past habits – Makes Search Engine Optimization Very Very difficult.  People get different results from different locations and computers.

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  • People have very sharp receptors and they know when someone does not invest into their website.  They know if it’s a home-built website, they will have red flags on sites that don’t have current or consistent content.
  • You must figure out what your customers are searching for and you must deliver an online platform that reaches them.
  • Design Mistakes: Too much concentration on design not enough focus on blog content, offers and calls to action.  Creating external Blogs.
  • What to Avoid in with Web Design:  Flash, Pop-Ups and Heavy Graphics. Separating your blog from your website.  It is more important to concentrate on content, offers and calls to actions.  A Great Example is:  www.compete.com
  • Market Delineation: What Markets do you Serve – Choose a core to focus on.
  • Demographics Delineation: Geo Tagging – Understand how Google Search Engine’s Work
  • Traffic Stages: First Time Visitors, Followers, Clients
  • Conversion Stages: Different Stages of a Visitors Interaction with your Website – Early, Middle and Late – Possible First Date, Dating, Marriage
  • Offers: Creating offers – Training, Downloads, Text Messages
  • Calls to Actions: Call, Learn, Sign Up, Register, Download, Shop,
  • Content: Blog as frequently and consistently as possible.  Information, Catchy Titles to increase sharing (backlinks).  Create content that will get people to find them and talk to them through your content.
  • Newsletters: Set Expectations, How Frequently will they receive it, what information will be shared, why is it valuable?
  • Evaluate your current website and SEO – http://www.ciwebgroup.com/client-resources/website-grader/
  • Evaluate your brand positioning  - Google Your Name and your Company Name:      Search |  Images |  Video
  • Advanced: Multi-site strategies to secure key word ranking quicker – Building Effective Landing Pages
  • Inexpensive SEO strategies to increase your sites overall trust with search engines: Attend our SEO Strategies trainings – Here is a link to the last meeting – www.ciwebgroup.com/agenda1
  • Leverage 300 social media sites to secure brand positioning and reputation control: http://www.ciwebgroup.com/services/social-media-profile-creation/
  • Automate your twitter following efforts – More people, more traffic, more leads, more conversions: http://www.ciwebgroup.com/twitter-follower-building/
  • Turn your website into a publishing engine: http://www.ciwebgroup.com/services/build-your-own-website/
  • CI-CMS and Publishing System: http://www.ciwebsitebuilder.com/
  • Monitor your page ranking: http://www.ciwebgroup.com/services/rank-tracking/
  • Learn how to measure your results:
    • Increased Traffic
      • From Search Engines
      • From Referred Websites (Backlinks, Social Media)
      • Direct Searches – Consistent Visitors helps create new visitors
        • Monitor Searches for your company name
        • Monitor Searches for your Team Members names
        • Monitor Searches for your Key Phrases
          • ALL 3 Are Critical.  Company name and team members name is the largest missed opportunity to not have proper representation online (loss of referral business).
    • Reduced Bounce Rates: Relevant, people found what they were looking for.
    • Increased Subscribers, Fans, Friends and Followers on RSS, Facebook, Twitter and YouTube. Must Engage with your networks – Most importantly Facebook.
      • Remember: Facebook is a destination website – people spend more time on Facebook than Yahoo, Google, Bing, Twitter, Youtube, etc – Combined.  Once your Home is built properly and managed properly – Learn how to market on Facebook and how to integrate into your website, blog, calls to actions and offers.
      • Learn how to introduce promotional offers into their content.
      • Fans vs. Friends
        • Fans are heavy users of your products and services
        • Fans are more likely to share and recommend people to become fans (Referrals)
        • Make sure you have Like buttons and Share buttons on your web page.
    • Increased Conversions on your calls to actions.

  • How to Complete a Website Evaluation: http://www.ciwebgroup.com/client-resources/website-grader/
  • What is involved in Building a website: http://www.ciwebgroup.com/sample-web-design-project-plan/
  • What are my options to improve my website:  http://www.ciwebgroup.com/services/website-design-costs/
    • Blogs:   http://www.ciwebgroup.com/services/blog-design/
    • Build Your Own Website:  http://www.ciwebgroup.com/services/build-your-own-website/
    • CI-CMS Upgrade:   http://www.ciwebgroup.com/cms-upgrade/
    • Ecommerce:   http://www.ciwebgroup.com/services/ecommerce-company/
    • Basic:  http://www.ciwebgroup.com/services/website-design-costs/
    • Premier:   http://www.ciwebgroup.com/services/website-design-costs/
    • Grant Program Starter:   Site http://www.ciwebgroup.com/contact-us/grant/
    • Copied / Replicated Website (Multi-Site Strategy):
  • Why are these important:  this will help you prioritize what you should concentrate on first – Everyone is at a different state with their online positioning and everyone has a different set of competition (difficulty scale).
  • How do I know what key phrases I should target: (OUTSOURCE IT) http://www.ciwebgroup.com/keyword-research-service/  OR (DO IT YOURSELF) http://www.ciwebgroup.com/google/
  • How do I complete a Competitor Analysis? http://www.ciwebgroup.com/docs/competitor-analysis/
  • Understanding of SEO – Inbound Marketing (The Magnet): Content, Blogs (Publishing – Own your own URL), Social Media, SEO
  • What is Outbound Marketing (The Hammer): Print, TV, Radio, Tradeshows, Cold Calls
  • FREE REPORT – Download the State of Inbound Marketing: The State of Inbound Marketing
  • What are your top goals????  Do you have clarity??? For Example:
  • Goal: I WANT MASSIVE TRAFFIC NOW – - – - Solution: PPC & Facebook Ads
  • Goal: I WANT TO BE NUMBER ONE ON GOOGLE FOR “X” NUMBER OF KEY PHRASES – - – - Solution: Mass Publishing, Back-linking, Off-Page SEO.
  • Goal: I WANT TO GENERATE NEW BUSINESS TODAY – - – - Solution: Social Media Marketing, leverage your network to increase referrals.
  • Get Educated:  How to Write SEO Content? - What are the SEO Basics - Learn the ABC’s of SEO - How Long does SEO Take?

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